About Us

DirectElectrical.Online is the on-line trading name for Kent Electrical and Lighting Limited, which trades from Kent Electrical and Lighting Centre in Rolvenden, Kent, United Kingdom. The same company also owns the trading name and brand ‘BookaSparkie.com’.

Incorporated since 2010 our team has more than 40 years experience in the electrical and lighting market. It is well-established, very knowledgeable and committed to providing the best possible advice and service to its customers.

Our impressive range by the world’s leading manufacturers, offers the public and trade more than 30,000 of the latest essential and designer products to choose from, which we deliver to our customers’ doorsteps across Kent, Britain and the rest of the World.

Face-to-face at our showroom and distribution centre in Kent and over the telephone we are able to provide unrivalled and trusted advice to our customers, as well as an efficient on-line shopping experience.

Our team is highly trained and experienced, so whether you are a homeowner, electrician, decorator or any other tradesperson you can expect

• Unlimited pre-sales information
• Competitive pricing
• Excellent sales support
• Installation support through our BOOK A SPARKIE network
• A friendly and helpful experience in our showroom
• No queues at our counter
• Non confrontational sales and returns policy

Our showroom displays exterior and interior lighting from kitchen, bathroom and lounge to children’s bedroom and study, as well as a full suite of catalogues to browse and select from.

Whether on-line, over the telephone or in person we hope you will enjoy your experience of shopping with our company.

DirectElectrical.online trading as Kent Electrical and Lighting Limited is registered with Companies House in England and Wales

Company Number: 739 0935

VAT number: 997 8929 14